Come to our free introduction to internet marketing!

Overwhelmed by the vast world of Internet marketing? InfoTrust can help with its Breakfast and Digital Marketing seminar. This no-charge group session will give you an overview of search engine marketing, including search engine optimization, paid search advertising, Google Analytics and social media. You will have the chance to pose questions and we'll talk at whatever level is comfortable for the people that show up. At our Breakfast and Digital Marketing seminar, you'll learn such things as:

• Using emerging applications and techniques to increase traffic to your site, bring more leads, and transform them into sales
• Using Google Analytics to turn your site into a powerful marketing tool
• How to optimize your site for better search engine ranking
• How to calculate return on investment into site analytics and optimization services
• Rules for converting site visitors
• How should I plan for and budget for search marketing efforts?
• Using social media in your recruitment practices
• Wordpress training – from introductory to advanced-level

Bagels, coffee, and digital marketing experts provided. Space is limited. Registration required.

April Session:

This is an overview class that will help you make sense of Website Analytics, and learn more about measuring and increasing traffic to your website. This is not designed to be a technical class, but rather a program on website marketing and what it takes to measure its effectiveness.

We will talk about various features available in Google Analytics tool and how to leverage them to best serve your business needs. This program is targeted towards web designers, web analysts, online marketers and general business people. This is what we will discuss:

·         What metrics really matter

·         Not every website is created equal, different sites require different metrics

·         Key features and capabilities of Google Analytics

·         Setting-up different goals and marketing campaigns

This is an introductory program that will help you understand what truly matters in web analytics. 

Presented by Michael Loban, Chief Marketing Officer of InfoTrust, LLC

About InfoTrust

InfoTrust, LLC is social media and digital marketing agency that helps organizations establish their online brand presence, choose marketing channels to reach their target market, and build viral user communities. InfoTrust offers proven techniques performed by Certified Google Analytics experts to make your site visible and to MEASURE the results of that visibility.We track increases in traffic, calculate your return on investment (ROI), and analyze website activity, determining where visitors came from and which keyphrases were most effective. We continually improve your website based on these measurements to get it to the top of the search engines and to get more visitors to convert as your buyers or prospects.